DIBALI

Descrição: T-shirts and caps

Nome: Deivid Lino

Deivid Lino, 32, was born and raised in the Santa Marta community. After working for years in a logistics company, he decided to become an entrepreneur and have his own business. He started with two childhood friends an online knitwear shop, focusing on T-shirts and caps.

DIBALI (@dibalioficial) is a brand with family DNA, with a touch of brotherhood. The logo is composed of 3 lines, representing its creators and ends in a diamond, which represents the path and the goal to follow.

The mission of the brand is the empowerment and appreciation of what is done in the favela, contributing to a society that respects the differences and the origin of all.

Deivid says that through the Hub Project he was able to get a sense of what a business needs to achieve success. “In the case of my clothing brand, it is giving me a vision that I didn’t have, I thought it was just “selling”, however, if you want to consolidate and expand your business you need to know why you are doing this and where you want to get to, creating an identity with the target audience, strategies and set some goals to reach your goal.”